Bocce creates belonging.
It’s been doing that for the past 7,000 years; from Egyptians rolling stones with their friends – to American country club members gathering in the early evenings for bocce and drinks.
One thing’s for sure. Bocce is on fire in America.
300+ of America’s best country clubs have active bocce leagues. Millennials play on thousands of league teams weekly in bars in cities all across America. Park leagues are exploding everywhere – attracting everyone from 20-somethings to senior citizens.
The American Bocce Association is the welcoming home to the 25,000,000 active bocce players in America; in leagues at country clubs, in parks, and facilities in every corner of the United States and Canada.
A strong bocce program at a club:
+ Generates meaningful bar/restaurant/event revenue.
+ Creates a sense of ‘belonging,’ the greatest gift of a club to its
+ members Fortifies and defines the culture of a club.
+ Draws members/guests to the club on a reoccurring, predictable basis.
+ Creates a differential advantage, and strengthens the cost of memberships.
+ Strengthens membership retention, and minimizing attrition.
+ Crosses and mixes generational boundaries and tribes of a club.